Present on social networking sites since 2011, La Banque Postale has built one of your largest banking communities in the sector and one of the most committed. After launching the first bank Savine, his web series “as people say” that managed to make it one of the most watched on YouTube bank in 2014 in France, or maybe the first marketing campaign bank real-time with all the hashtag # àMonEchelle, la banque postale continues this dynamic by being the 1st French bank to acquire the Facebook pages of advisors. Reinforcing its citizen bank image, close to its customers, innovative and dynamic, these Facebook pages entitled “Advisor La Banque Postale” and personalized in the name for each advisor enable them to further strengthen their proximity with their direct clients in a procedure for real-time animation.
To accompany this gadget, La Banque Postale has chosen Hearsay Social, a major software provider for banking, insurance and financial services companies. With Hearsay Social, counselors have a simple and effective tool to improve understand their presence on social networking sites in the Social Selling approach.
For the present time, just over fifty consultants, representative of the different existing profiles within La Banque Postale are individually present on Facebook because of their own professional page. Via Hearsay Social, they have access to a content library prepared upfront by the digital team: time used on social networking sites is optimized and customer interactions are relevant. Additionally, they receive alerts when customers share information on important life events including marriage or birth. For each and every situation, the information is pre-written, allowing a really high reactivity, and also a very high amount of personalization in the customer relationship, by having an appropriate and timely sent message.
“We are delighted to aid La Banque Postale in the innovative digital strategy from the banking sector,” said Olivier Maire, Sales Director France at Hearsay Social. “We have been especially proud to partner with La Banque Postale she is the 1st retail bank in France to deploy and its advisors on social networking sites in order structured. ”
Using Facebook pages dedicated La Banque Postale wishes to deepen the quality of the relationship it offers with its customers on social networking sites by providing a new dimension to the digital customer relationship: “Our actions on social media sites have always been animated with the ambition to take real customer care and utility, using this experiment our company is going one step further by strengthening further the close relationship between La Banque Postale along with its customers by offering a brand new way devipky91 relationship because of their advisor at their nearest internet everyday, “added Thomas Salviejo, head of digital communication, digital media and acquisition to La Banque Postale.
About La Banque Postale
La Banque Postale, a subsidiary of La Poste group is there in the retail banking market, insurance and asset management. Bank and citizen, it supports its customers in sustainable banking relationship using a full range of accessible services and products at a reasonable price.
Retail banking and public service, citizen bank meets the requirements of everyone: individuals, businesses, professionals and local public sector. It serves its customers through the network of post offices, online and by phone inside a full multichannel relationship.